Learn how AMP for Email is reshaping email marketing. Petru Pop and Rares Bănescu share insights on how shoppable emails drive growth and why email marketing is thriving in 2025.
To be able to buy and browse on the e-mail exactly like you are doing on the website
One of the technologies that we are eager to implement it's the one released by Google AMP it's called, where you can click on the emails. emails you know they don't have JavaScript but you can click on the emails and change things in the email like pictures, selecting the size variations you can add to cart directly from the email.
A project that we are working on it's buying directly from email so whoever says email is dead i consider email it's just blooming at this point and all the metrics show us that a lot of merchants and a lot of businesses they came back to the email because it's a very cost-effective channel.
