Profile the source CRM
We count records, inspect field use, identify duplicates and document every system that reads or writes CRM data.
Move CRM records, associations and sales processes from Zendesk Sell to HubSpot with a mapped data model, test migration, reconciliation and controlled cutover.
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Migration Process
We provide a wide range of services to help you migrate from Zendesk Sell to HubSpot
We start with the CRM data model and the business rules around it. Records, owners, associations, activities, custom fields, automation and integrations need an agreed destination before the first test load.
| Zendesk Sell source | HubSpot destination | Migration decision |
|---|---|---|
| Contacts and companies | Contacts and companies | Identity, ownership and associations |
| Deals and pipelines | Deals and pipelines | Stage, value and close-status mapping |
| Tasks, calls and meetings | Activities and engagements | Dates, owners and related records |
| Custom fields | Properties and associations | Type, allowed values and reporting use |
| Sequences and automation | Workflows and integrations | Rebuild, simplify or retire |
We count records, inspect field use, identify duplicates and document every system that reads or writes CRM data.
Pipelines, fields, owners, permissions and associations are agreed before migration. Every transformation is recorded in the mapping workbook.
The sample proves field types, dates, owners, stages and record relationships. Mapping problems are fixed before the complete load.
Useful business rules are rebuilt in HubSpot; obsolete logic is retired. Connected systems are tested against the new fields and record identifiers.
We control the final data window, migrate changes since the test, compare source and destination counts and keep the rollback plan available until sign-off.
We test duplicates, lost associations, invalid values, missing owners and integrations that still point to Zendesk Sell. Source IDs are retained for traceability, and reconciliation results are reviewed before acceptance.
HubSpot is a good fit when your team needs a unified CRM for marketing, sales and service with simpler day-to-day administration. Zendesk Sell may still suit teams that value the familiar sales data and process your team already uses, so the migration case should be based on process ownership, adoption and total administration effort.
| Decision area | Zendesk Sell | HubSpot |
|---|---|---|
| Operating model | the familiar sales data and process your team already uses | a unified CRM for marketing, sales and service with simpler day-to-day administration |
| Data model | Current fields, objects and associations | Mapped fields, objects and associations |
| Automation | Existing rules and connected systems | Rebuilt rules with tested dependencies |
| Cutover | Source remains the reference during testing | Target becomes authoritative after acceptance |
The main variables are record volume, custom fields or objects, activity history, attachments, duplicate rates, automation, integrations and the number of test loads. We quote after profiling the source and agreeing the acceptance criteria.
Our HubSpot support covers configuration after launch, and the CRM migration guide explains the preparation decisions in more detail.
Expertise
Backed by industry-recognized certifications and performance metrics







500+
Clients
15000+
Automations
7+
Years of experience
Our process
We take you from manual struggle to automated joy in 4 easy steps
We start by understanding your business, your challenges, as well as the processes and systems you use.
We inventory your scenarios, workflows, custom fields, and data, then map every piece to its equivalent on the target platform in a step-by-step migration plan.
We rebuild your workflows and data on the new platform and run old and new side by side, so your team keeps working while we migrate and test in the background.
We verify parity between source and target, cut over once you approve, and hand over documentation so your team is confident on the new platform.
Testimonials
We identify each activity type and its required associations, then test dates, owners and related records before the full load.
Each source stage receives an agreed HubSpot destination, including rules for open, won and lost records. Exceptions are reported before migration.
We agree matching rules using stable IDs, email addresses, company domains and business-specific identifiers, then review uncertain matches separately.
Yes. We define the authoritative system for each record type, control synchronisation and stop dual entry before the final cutover.
No. We rebuild useful rules against HubSpot triggers and actions, then test every dependency and notification.
Cost follows the data model, record count, history, files, duplicate cleanup, integrations, automation and test coverage.
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