Problems we solved

We used Make.com to automate key processes, integrating multiple platforms like OpenCart, Stripe, Oblio, Cargus, and Avex. The main automation scenarios included:

• Product Synchronization: Every morning, product stock, prices, and details from Avex were synced with OpenCart.
• Stock Management: When a product’s stock in OpenCart drops below 2 units, the stock was automatically updated from Avex.
• Order Processing: Upon a new order, the system created an AWB (shipping label), placed the order in Avex, generated a proforma invoice in Oblio, and updated the store’s status.
• Payment Handling: After a payment, the status was updated in OpenCart, and invoices were automatically created in Stripe and Oblio, sent to the SPV, and the order marked as completed once delivered.

This integration eliminated a significant amount of manual work, reducing errors and saving time. It also improved the client’s ability to track orders, monitor payments, and synchronize stocks in real-time. The automation process allowed the client to focus on marketing and sales instead of dealing with operational issues.

The client shared, “The solution helped us solve multiple challenges, from managing sales flow to reducing manual data errors. We’re extremely pleased with the collaboration and would recommend it for the competence, dedication, and support for scaling our business.”

We introduced Make.com as an automation solution to integrate Facebook, WhatsApp, and other tools into the client’s CRM, Pipedrive. The solution included several key automated processes:

• Lead Capture and Centralization: Make.com monitored Facebook Leads Ads and other platforms for new submissions, automatically creating or updating contacts in Pipedrive.
• Deal Creation: For each lead, Make.com created or updated a deal in Pipedrive, linking it to the relevant contact.
• Document Handling: It retrieved the latest real estate presentation PDFs from Google Drive and attached them to the lead.
• Automated Communication: A welcome email with the PDF attached was sent to the lead, and a WhatsApp message with an image of the property was automatically sent.
• Sales Team Notification: Make.com alerted the sales team via Telegram with details of the new lead and its source.

The integration and automation of these processes resulted in several benefits:

• Centralized Lead Management: All leads from Facebook, WhatsApp, and other platforms were now managed in Pipedrive, eliminating the need to juggle multiple systems.
• Improved Efficiency: Automation simplified internal processes, reducing manual data entry and allowing the team to focus on nurturing leads and closing deals.
• Faster Response Times: Instant notifications ensured the sales team could follow up with leads immediately, improving conversion rates.
• Seamless Integration: Make.com provided more flexibility and power than previous automation tools like Zapier, meeting the client’s unique needs.

We automated the entire process, broken down into four key steps:

1. Integration: Connected the e-commerce platform via API to streamline data exchange.
2. Product Pricing Strategy Definition:‍
   • The customer selects the products to analyze and reprice.
   • The customer identifies the competitors they want to monitor.
   • The pricing strategy is defined based on business goals, target market, and competitive positioning.‍
3. Competitor Pricing Retrieval: Automated data retrieval from selected competitors for the chosen products.‍
4. Price Update: Based on competitor data and predefined rules, automatic price updates are made to the store, ensuring it stays aligned with the market.

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With the automated solution in place, the customer optimized their repricing strategy and became the top choice on comparison platforms. The ROI was realized within months, as human error was eliminated and pricing adjustments were made in real-time.

Key Benefits:

• Increased Efficiency: Automation of pricing adjustments freed up time for strategic initiatives.
• Competitive Edge: Real-time market insights allowed for more dynamic pricing, keeping the customer ahead of competitors.
• Error-Free Process: The elimination of manual calculations reduced the risk of human error, ensuring accurate and consistent pricing.